Copywriting Books

Breakthrough Advertising Eugene Schwartz This book published by BoardRoom/Bottomline Books is a classic and considered "The Bible" by Advertising men all over. Read just the first 2 chapters and you enter a whole new world of writing advertising copy. Finish the book and your ads will never be ineffective again - ever!
The Copywriter's Handbook A Step by Step Guide To Writing Copy That Sells - Bob Bly. Bob Bly is one of the most prolific writers I know who is still active in the marketing world. His books are full of knowledge, experience and insight which only comes from actually having done it in the field. Click the image here to read more reviews on Amazon.com.
How to Create Irresistible Offers The Easiest Way On Earth To Make Your Marketing Generate More Leads,Orders And Sales - Bob Bly. No matter how good your product is, no matter how well written your copy is, no matter how powerful your headline is; you cannot sell anything unless you have the "Perfectly Irresistible Offer".

Books on Marketing

Jay Conrad Levinson needs no introduction to small business marketers. He is most famous for his "Guerilla Marketing" Series of book.s Shel Horowitz has been writing on Marketing for many years now. One of his first books "Marketing Without Megabucks" had a great impact on me a long time ago. This new book shows you how to achieve improved profits while at the same time reduce marketing expenses and do something good for our planet. More reviews available at Amazon.com.

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